Home Fundraising Why music issues: selecting the best audio for Instagram Reels

Why music issues: selecting the best audio for Instagram Reels

Why music issues: selecting the best audio for Instagram Reels


Audio performs an enormous half within the success of Instagram reels. With video content material extra standard than ever, charities can now share their work, values, and fundraising occasions to an entire new viewers. It’s essential to decide on an attractive audio that hooks your viewers in and makes them wish to stick round… selecting the correct audio could make the distinction between having no views and a viral video.

Undecided the place to start out? We’ve acquired you lined. 

Listed here are our high three suggestions for selecting the correct audio on your Instagram reels…

Utilizing Trending Audios

For those who’re new to creating content material, one of the best place to start out is the reels feed… it’ll be jam-packed with trending audios (songs and sounds alike), with thousands and thousands of views. There’s infinite inspiration – scroll till you discover one thing that you just really feel fits your video. Selecting a trending sound can enhance your views, enhance your possibilities of virality and put your charity in entrance of an entire new viewers. 

In terms of trending sounds, TikTok tends to prepared the ground. TikTok tendencies usually discover their means over to Instagram inside a couple of days. For those who’d prefer to get forward of the sport on Instagram, do your ‘trending sounds’ analysis on TikTok!


For those who don’t wish to scroll by means of Reels or TikTok your self, you’ll be able to try the Reels Development Report. Instagram’s @Creators account releases Development Studies each Friday; they often appear like this:

The reviews embody a abstract of the previous week’s trending content material – together with sounds, filters, music, challenges and hashtags. 

Use audio from standard TV exhibits or films

It is a wonderful means maintain your model feeling contemporary – and make your movies extra memorable. Why not use a becoming audio from a scene in your favorite movie? Or a track that’s made its means into the charts after that includes in a well-liked Netflix present (most just lately, Kate Bush and Metallica, because of Stranger Issues)?

Protecting updated with popular culture and placing your personal spin on trending audios is a enjoyable approach to drive views and engagement. We advocate visiting the Instagram accounts of your favorite exhibits and streaming platforms – and fan pages too – for some musical inspiration. 

Try different charities for inspiration

For some concepts from inside the charity sector, we advocate trying out different charities and non-profits – and seeing what video content material they’re sharing. 

You can even search subjects you understand your supporters is likely to be fascinated about. For those who’re a charity specialising in psychological well being, for instance, you may seek for issues like ‘psychological well being’, ‘wellbeing’, ‘psychological well being help’, ‘psychological well being consciousness’… This provides you with a powerful concept of the content material that your viewers enjoys and responds to – and what they could wish to see from you. Make be aware of the tendencies and audios comparable charities are utilizing!

There you’ve got it – our high three suggestions for selecting the best audio on your Instagram reels. Video is an effective way to showcase your charity’s values and shout about your unimaginable work. For those who’d like some extra inspiration (and to see some implausible featured fundraising tales), try JustGiving over on TikTok and Instagram.



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