Home Startup Victoria’s Alice Anderson fund backs female-focused crowdfunding platform Elevate Girls

Victoria’s Alice Anderson fund backs female-focused crowdfunding platform Elevate Girls

Victoria’s Alice Anderson fund backs female-focused crowdfunding platform Elevate Girls


Elevate Girls, the nation’s first female-focused crowdfunding platform, has scored funding from LaunchVic’s sidecar VC for feminine entrepreneurs, the Alice Anderson Fund.

The Alice Anderson Fund co-invests with different enterprise funds, with Elevate Girl attracting the backing of two world executives from main insurance coverage corporations, together with Gordon Watson, CEO of AXA Asia, as a part of plans to solidify the fintech’s progress throughout Australia and past. The scale of the funding was not disclosed.

Founder Irene Tsang launched Elevate Girl as a CSF platform 12 months in the past to attach feminine founders with buyers as a part of a broader concentrate on enhancing entry to capital for ladies.

A current Deloitte report, commissioned by women-focused SBE Australia, revealed that funding for female-founded companies fell from 3.8% between 2017 and 2021 to only 0.7% in FY22.

Tsang stated Elevate Girls is a part of the answer, enabling feminine founders to supply equity-free and debt-free capital to start out their business trip.

“It additionally gives founders with an all-in-one platform to validate product-market match, show traction, develop their buyer base and enhance model visibility,” she stated.

“What is sweet for gender equality and ladies empowerment is sweet for the financial system and society as properly. Presently, the gender steadiness is method off kilter. Girls are severely underrepresented within the entrepreneurial world. Solely 22% of startup founders in Australia are ladies. In 2020 alone, over six million crowdfunding initiatives have been created globally, however lower than 30% have been ladies’s initiatives. With Elevate Girls, I purpose to alter this.”

Elevate Girls startups presently looking for funding embrace Wylde, a market for home vegetationAppropriate a information to sexual consent for male teenagers utilizing gamification; and Yilum, a spread of ethically and sustainably sourced tenting tools, from Indigenous Victorians from the Taungurung Nation

LaunchVic CEO Dr Kate Cornick stated they have been thrilled to again Elevate Girls by Victoria’s $10 million fund for women-led startups.

“We share Irene’s ardour for closing the gender funding hole within the early-stage market and stay up for seeing the Elevate Girls group proceed to develop,” she stated.

Lead investor Gordon Watson stated he was happy to throw his assist behind the fintech platform

“I’ve been immensely impressed by all of the work Irene and her workforce have been doing, and excited to have the ability to contribute to the journey of empowering ladies world wide to be all they are often,” he stated.

Tsang factors to a McKinsey World Institute estimates that totally incorporating ladies into the financial system would add $12 trillion to world GDP by 2025 as one among her inspirations for constructing Elevate Girls.

“The chance is evident. We have to spend money on feminine entrepreneurs, not solely to assist one technology, however to assist and provide position fashions for the following,” she stated.



Please enter your comment!
Please enter your name here