It takes rather a lot to plan and execute a nonprofit occasion. From getting began with goal-setting and budgeting by way of organizing and selling your occasion expertise and eventually internet hosting and fascinating with donors, there’s rather a lot to juggle. Fortunately, the best fundraising occasion software program could make organizing an impactful occasion a breeze.
However even the software program shopping for course of may be overwhelming for those who don’t know what you’re on the lookout for. That’s the place this beneficial information turns out to be useful!
Right here, we’ll cowl every part you’ll want to find out about occasion fundraising instruments, together with:
At Double the Donation, we’ve labored with many alternative suppliers within the area, and we gathered a few of our prime suggestions for selecting the perfect fundraising occasion software program to your staff. Ultimately, these practices ought to assist information your decision-making course of as you proceed to develop your good toolkit of nonprofit know-how.
To not point out, you’ll be all set to get began with optimum fundraising occasions with the best instruments to energy your efforts. Let’s start!
Why Put money into Fundraising Occasion Software program?
Fundraising occasion software program is a vital part of any group’s absolutely built-out tech stack. In any case, a good portion of many nonprofits’ general income is collected by way of participating fundraising occasions. And the best instruments could make organizing and internet hosting as simple and efficient as ever.
To not point out, an increasing number of fundraising occasions are involving more and more technical elements. Even in-person gatherings have gotten depending on behind-the-scenes software program and user-facing know-how to run easily and elevate the occasion expertise.
Thus, in case your group is seeking to develop or optimize your occasion fundraising technique, investing in the best instruments to energy your efforts is crucial.
Options to Think about For Your Occasion Software program
The time period “fundraising occasion software program” can embody a variety of totally different sorts of instruments. And every one presents key advantages to your group, the occasions you arrange, and the people who assist your efforts.
Let’s discover just a few of those key capabilities.
(High tip: As you stroll by way of the next kinds of options and performance generally related to nonprofit occasion software program, remember the fact that you might have to prioritize choices so as of significance. Think about flagging components as “must-haves” and “nice-to-haves.”)
On-line Occasion Pages
With a purpose to pull off an efficient occasion, it’s essential that your supporters are conscious of the chance. And top-of-the-line methods to unfold the phrase about upcoming occasions includes participating on-line occasion pages or microsites.
Right here’s what this occasion software program performance ought to embody:
- Pre-built and customizable net web page templates;
- Touchdown web page and microsite choices.
- Personalised branding that matches your group’s present supplies;
- Cellular-optimized pages which can be simple to make use of on screens of all styles and sizes;
- SEO and accessibility instruments;
Be sure your staff and your attendees are ready to your occasion with intuitive ticketing performance. Think about these key options:
- Simple-to-use on-line ticketing varieties;
- Free and paid ticket purchases for in-person and digital occasions;
- On-line RSVP administration and automatic receipting;
- Customizable questions, comparable to meal preferences and t-shirt sizes;
- A number of ticketing tiers and packages.
Fee & Donation Processing
No matter whether or not you’re internet hosting free or paid occasions, it’s important that your staff has the instruments for processing funds from supporters. This could embody:
- Accepting funds on-line and in-person;
- Leveraging a number of cost strategies;
- Processing funds for occasion tickets, merchandise, pledges, and extra;
- Gathering donations, along with ticketing and different gross sales.
Peer-to-Peer Fundraising Functionality
Peer-to-peer fundraising and nonprofit occasions typically go hand-in-hand. Among the most impactful social fundraising efforts cumulate in a ultimate occasion to drive engagement and rejoice success. Suppose—run/stroll/rides and different “a-thon” model occasions.
Listed here are just a few peer-to-peer fundraising options to think about in your seek for nonprofit occasion know-how:
- On-line occasion participant registration;
- Customizable participant fundraising pages;
- Gamification instruments, comparable to fundraising thermometers, badges, and prizes;
- Donation and pledge processing and achievement.
Public sale Administration
Charity auctions are many nonprofit organizations’ most worthwhile fundraising occasions time and time once more. So with regards to occasion software program shopping for, it’s a good suggestion to maintain public sale instruments in thoughts. These sometimes embody:
- Merchandise procurement and monitoring capabilities;
- Facilitation of reside and silent in-person, digital, and hybrid public sale occasions;
- On-line and cellular bidding performance for attendees;
- Actual-time bid monitoring and different analytics.
Nonprofit occasions produce a variety of highly effective information. It’s vital to have the instruments you’ll want to accumulate, analyze, and leverage that data for the best outcomes! That’s the place an occasion software program’s information reporting performance is available in.
Think about these key options:
- Occasion attendee supporter profiles to trace ongoing engagement;
- Budgeting and income instruments to find out ROI calculations;
- Actual-time occasion information reporting;
- Birds-eye view and in-depth choices.
Matching Reward Automation
Do you know that almost 27 million people work for corporations that match presents? However roughly 78% of this group has no concept that their employers supply these packages?
That’s why rising consciousness of match alternatives is crucial—and your occasion software program may also help! Matching reward software program, or occasion fundraising software program with a devoted matching reward part, ought to:
- Acquire supporter employment data by way of e mail area screening or with an built-in firm search device;
- Present donors and occasion attendees with employer-specific matching reward tips (eligibility standards, on-line varieties, and many others.);
- Mechanically comply with up with match-eligible or unknown donors post-engagement to remind people about matching alternatives and drive extra profitable matches to completion.
Organizations that improve matching reward efforts by using prime software program choices are inclined to see elevated occasion and different fundraising experiences. In lots of instances, it’s the equal of a two-for-one sale on charitable donations!
Increase your occasion software program’s attain with seamless integrations—particularly with the instruments your group already makes use of on a day-to-day foundation.
Software program integrations primarily kind unified programs between various platforms, permitting totally different instruments to talk to at least one one other. Subsequently, integrating your occasion fundraising software program along with your group’s present fundraising options empowers your know-how to do extra with much less handbook duties and configurations.
As you take into account fundraising occasion software program integrations, this would possibly embody:
- On-line donation instruments;
- Peer-to-peer fundraising platforms;
- Information administration programs;
- Company giving software program;
- Advertising and outreach options.
Easy methods to Make Your Fundraising Occasion Software program Selection
As you’re employed to slim down your occasion know-how choices, listed here are just a few finest practices to bear in mind:
Think about bundling occasion instruments with a complete fundraising platform. Whereas some occasion instruments are made out there in an à la carte or piecemeal format, others are provided as a bundle in an general fundraising software program package deal. Within the latter state of affairs, your event-specific know-how could also be built-in instantly with a web-based donation device, CRM, and extra for an all-in-one answer. Many organizations desire the sort of software program assortment for ease of use and seamless communication between platforms.
Set a software program price range to information your shopping for choices. The most effective methods to slim down your out there choices is to enter the shopping for course of with a set price range in thoughts. This manner, you’ll be able to dedicate your time to the software program your group can afford. As you search for cost-effective options, make sure you take into account base value, startup prices, ongoing charges, expansions or add-ons, scalability, and extra.
Search software program with matching reward performance. Past typical occasion software program options, one factor that may drastically enhance your staff’s fundraising efforts—event-based and in any other case—is matching reward performance. Company matching presents allow many donors and occasion attendees to double their affect in your trigger. Fortunately, instruments like Double the Donation combine with prime occasion platforms to allow seamless match identification and automatic follow-ups.
Request a demo to see potential instruments in motion. Earlier than you make your ultimate choices, it’s a good suggestion to request some demos. Many corporations can present entry to a pre-recorded video, although a reside demo presents a extra personalised encounter. As you expertise the software program in motion, take into account how the instruments will look from a consumer’s perspective. And don’t be afraid to ask questions, both!
Within the latest previous, occasions of every kind have change into more and more technology-based—from progressive in-person components to digital and hybrid experiences. And it’s vital that your nonprofit has the instruments to maintain up with the occasions!
As you look to revolutionize your group’s occasion choices with highly effective software program, we suggest exploring Double the Donation’s integration companions. Many of those top-of-the-line fundraising software program suppliers supply impactful instruments that may carry your occasion endeavors to the following stage. Then, don’t overlook to issue matching presents into your technique, as nicely!
Need to be taught extra? Try these different instructional assets to raise your group’s occasion, office giving, and general fundraising methods: