Home Wealth Management LPL Pulls $1B Agency From Merrill Lynch

LPL Pulls $1B Agency From Merrill Lynch

LPL Pulls $1B Agency From Merrill Lynch


Monetary advisor Alexander “Alex” Guiliano left Merrill Lynch and launched a brand new impartial observe, Resonate Wealth Companions, by an affiliation with LPL, the impartial dealer/seller introduced Thursday.

Guiliano managed some $1 billion in advisory, brokerage and retirement belongings at Merrill Lynch, based on a press launch, and can be a part of LPL beneath its Strategic Wealth Companies division.

“I used to be at a stage in my profession the place I needed to take a look at choices throughout the panorama in seek for the perfect house for my purchasers and their households over the subsequent few many years,” Guiliano stated within the launch. “I needed the liberty and suppleness to arrange the shopper expertise the way in which I needed and construct the enterprise alone phrases with the best companions.”

Primarily based in Ridgewood, N.J., Resonate Wealth Companions was based by Guiliano “with the mission to assist multi-generational households personal their ambitions and long-term objectives whereas additionally navigating the various monetary selections in entrance of them,” said the discharge.

Guiliano is joined by Debbie Appaluccio and Renee Purita, each administrators of shopper relations.

In April 2020, LPL Monetary went stay with its SWS providing, which was created for advisors with over $200 million in AUM popping out of the wirehouses or regional full-service corporations.

LPL offers SWS advisors with a “high-touch” personalised service meant to duplicate the type of enterprise help many acquired as staff of a full-service agency. That features transition recommendation, help onboarding purchasers, securing actual property, putting in know-how and establishing compliance and advertising and marketing packages.

After the advisor has moved, LPL provides ongoing help with a chief monetary officer advisor, a senior advertising and marketing strategist, know-how help, and offers distant administrative assistants and a devoted service crew.

“The Strategic Wealth program lets me concentrate on constructing the shopper expertise with out having to concentrate on day-to-day operations,” Guiliano stated. 

Guiliano, whose purchasers embody a lot of excessive web price traders, stated he was additionally interested in LPL’s non-public shopper providers, together with specialty planning round charitable giving, legacy planning and trusts.

This previous summer season, LPL unveiled the LPL LPL Personal Shopper Companies Community, connecting advisors with outdoors monetary service suppliers for HNW purchasers who want personalized finance and funding choices for conditions like diversifying concentrated inventory positions or govt compensation plans.

Twenty six corporations have joined LPL within the SWS channel because it launched, based on a spokesperson. In March, Richard DeYoung and Jessica Boehm, principals of Highland Wealth Companions primarily based in The Woodlands, Texas, joined LPL SWS from Wells Fargo Advisors, the place they managed about $280 million in advisory, brokerage and retirement plan belongings.



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