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Alex Cavalieri, the co-founder and former head of technique at Advisor I/O (previously Seven Group), has left the monetary advisor advertising and marketing platform to hitch CAIS, as director of promoting operations.
Cavalieri is finest recognized for constructing Seven Group, the advertising and marketing, apply administration and content material platform, which launched in 2020. The corporate was acquired by CION Investments Group, another funding options platform, in July 2022, and rebranded as Advisor I/O. He was additionally the host of the favored “Advisor Lab” podcast.
Alex Cavalieri
In his new position at CAIS, Cavalieri will oversee content material, digital and venture administration, reporting on to Abby Salameh, who was introduced on final November as CMO. He’ll be serving to Salameh construct on the work she and her crew have carried out during the last 12 months.
“We had very robust alignment in a short time because it pertains to what she foresees is the imaginative and prescient of not solely the advertising and marketing group, however the CAIS model and the place the platform goes,” Cavalieri mentioned. “I’m going to assist construct out what we’re doing from a content material and digital perspective—scaling out our processes, from a know-how standpoint, automation standpoint after which additionally how we’re constructing out our content material ecosystem.”
One among his duties is to construct on CAIS’s academic platform, CAIS IQ, which helps advisors put together to speak to shoppers about options.
“You have a look at the alts area—to the tip investor it’s nonetheless is pretty new from a mass viewers standpoint, relative to the market and each different asset class,” he mentioned.
He’ll even be engaged on how the advertising and marketing group can higher make the most of information that’s feeding into completely different components of the corporate.
“There are a number of information initiatives that we’ve recognized and that we will begin to sort out, and that’s all the pieces out of your conventional dashboarding of promoting actions and various things like that and in addition to actually understanding how we will proceed to evolve our information throughout the agency and the way it’s being checked out and analyzed,” he mentioned. “After which the opposite a part of that’s actually determining areas of optimization throughout automation from advisor communications to inside communications and in addition ensuring that we’re in a position to present as a lot of a personalised expertise as we will to the advisor.”
The CAIS platform has been rising rapidly within the final couple of years, and not too long ago expanded its relationships with giant enterprises, resembling Advisor Group and Focus Monetary Companions. In April, the corporate introduced a $100 million continuation of a January funding spherical that noticed the corporate valued at greater than $1 billion. The $100 million funding got here from Reverence Capital Companions, which gave it a seat on CAIS’ board of administrators, crammed by Milton Berlinski, managing accomplice at Reverence.
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