Ben Franklin’s superb secret for profitable fundraising



I do know professionals in fundraising who’ve the sensation that fundraising and giving are a zero-sum recreation: We by some means get cash away from individuals and we’ve to watch out that they do not discover we’re getting richer at their expense.

You are all the time on tip-toes, afraid the donors will determine it out and produce the entire thing to a crashing finish.


It’s worthwhile to take a hearken to some knowledge from Benjamin Franklin, who stated:

He that has as soon as performed you a kindness might be extra able to do you one other, than whom you your self have obliged.

It is known as the Ben Franklin Impact. While you assist somebody, you need to do it once more. As a result of doing good feels good.

Possibly you have skilled it in life, once you requested somebody for instructions, and so they took the entire afternoon off to offer you a private guided tour, together with an amazing meal. That particular person is having a good time! They’re in all probability getting extra out of it than you’re.

In the identical manner, donors love to offer. They love the organizations that create retailers for his or her generosity. The extra they provide, the extra they’re probably to offer. That is why the highest indicator of likeliness to offer is the recency of the earlier present.

That is the magic of asking and giving.. Everybody wins. The one losers (apart from frauds) are those that do not participate.

As a fundraiser, you’re a key a part of the magic. Do not let an unrealistic pessimism lead you astray!

(This submit first appeared on January 10, 2018.)



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