Prime tendencies for excellent nonprofit web sites, together with a “fast win.”
Cliff shares three attributes that each one nice nonprofit web sites ought to function:
- Accessible, inclusive content material
- Lack of friction
- Related imagery (It’s a fast win!)
Whereas making your web site absolutely accessible would possibly take time and technique, making certain the imagery you employ is aesthetically pleasing is a simple approach to replace your digital presence. Cliff recommends Unsplash for beautiful and open license life-style imagery, and Katie recommended Canva for Nonprofits. Both manner, ensuring you employ trendy and high-resolution pictures is a should.
The unsuitable approach to be resource-intensive
There are lots of net design tendencies proper now which are unhealthy for enterprise. Cliff warns towards utilizing a number of of those, together with parallax, carousels, and animations. Not solely are these parts distracting, however they will also be detractors for individuals who wrestle with movement or imaginative and prescient, and they’re usually a major draw in your web site’s velocity. These “useful resource intensive” parts is perhaps flashy and on-trend, however they’re not well worth the inconvenience to your viewers (otherwise you!).
Hearken to the total episode to listen to Cliff’s recommendations for when and methods to use animation to make your web site lovely and practical.
Meet Cliff Persaud
Cliff focuses his time managing and main Kanopi’s cross-functional inventive crew and tasks internally and for our shoppers. Whether or not he’s main the cost on behalf of the revolutionary crew or partnering with different sides of the corporate, he delights in working with organizations to raise their on-line presence, making advanced challenges lovely, practical, and optimized.
With almost 20 years of expertise as a designer, teacher, and artistic chief, Cliff is energetic in crafting user-first full lifecycle experiences from preliminary discovery by technique, UX, and artistic and technical growth to create websites that excite our shoppers and fulfill their aims.